Introducing the new brand of tourist destination and territorial marketing of Controguerra: visitControguerra.
The new brand has a very clear goal: to communicate the modernity and liveliness of Controguerra both in colors and shapes, it is no coincidence that the symbol of the vine and that of the olive tree, excellent products of our hills, characterize the brand making it enjoyable and pleasant and also the wavy shapes and the green color want to remember our splendid hills. A cultural liveliness too, considering the many initiatives that have been launched in recent years. The Municipality, together with all the operators in the sector, will ensure the dissemination of the new brand in the coming years, supporting individual tour operators with digital marketing and communication tools and more.
Today, in addition to the tourism brand, the promotional video of Controguerra and the tourism promotion web portal were also presented in both Italian and English.
The video, in the spirit of Città Slow – another important acknowledgment attributed to Controguerra – has the precise objective of narrating a whole day in the town and its territories, according to a style that follows that of the "dolce vita" and therefore of the enjoyment of the time and places.
The web portal, created in Italian and English and reachable at the address www.visitcontroguerra.it, was designed specifically for the tourist, in fact, full of information and curiosities, the user will be able to find within it from the classic tourist information to more tailored to your needs. In particular, the portal presents Controguerra as a place full of entertainment, initiatives, culture, scents and flavors but, for those who wish, also relaxation. There are contents such as: the territory, the hills, the recipes, the localities, the culture and the tradition, the events and appointments, the accommodation and catering facilities and much more.